The Five Gift Rule for Christmas

This blog post was originally published on JoJo Maman Bebe on 12 Oct. 2023.

Christmas shopping can be overwhelming. With so much choice out there, it can be difficult to find the right gift. Sometimes, you find a few little things that a child might like. But what to do with the “main” presents? And more importantly, affordable Christmas shopping can seem more difficult every year. So how can you combat what you might call the “FOCS” — “Fear Of Christmas Shopping”? Enter the Five Gift Rule. It’ll revolutionise the way you shop at Christmas.

What Is The Five Gift Rule For Christmas?

The Five Gift Rule is a concept that encourages people to limit their gift giving to five presents per recipient. Rather than buying everything you see, it’s all about purchasing with intent and purpose. Each of the five gifts you purchase must fulfil a criteria:


• something they want
• something they need
• something to wear
• something to read
• a special gift

By finding the best set of gifts for your little ones, you can guarantee they’ll appreciate everything they’ll open on Christmas morning.

The Five Gift Rule can be modified to suit family interests, but we’ve put our handy tips and tricks that’ll suit everyone. Get ready to streamline your Christmas shopping without breaking the bank.

Christmas is a magical time for everyone. So when Christmas morning finally rolls around, every child deserves to run down the stairs in their Christmas pyjamas to open something they’ve wanted all year. Even though buying presents for kids can be tricky, finding that special gift could be life changing. It may inspire their future! Christmas is definitely the time to give a child something special. 

From dolls and Jellycat plush cuddly figures, to wooden toys and bath time sets, we have a wide range of toys to ignite a child’s mind. Whatever the gift, buying a child something they want will encourage imaginative role play.

Does your little one need a few more winter accessories so they have alternating choices for when they go outside? What about a colourful waterproof all-in-one to shelter the rain? Parents and family members have a sixth sense for their child. They always know what their kids need, even if the child’s never said they needed it before. You might even want to consider flashcards, baby walkers, and other educational toys to stimulate learning in a fun environment. 


Here at JoJo, we’ve got plenty of practical gifts to last throughout the year, or even a lifetime. But, remember, it’s Christmastime, so make sure to put fun first. Find waterproof coats and supportive Start-Rite Footwear, sleeping bags, and educational toys here at JoJo, and watch your kid thrive. 

Children grow out of clothes faster than we can say “JoJo Maman Bébé”. Get ahead of the growth spurt and buy a special outfit for your kid’s wardrobe at Christmastime. We have a wide range of seasonal clothes that will look great on every child, ranging from those versatile everyday pieces that’ll become winter staples, to sparkling party dresses and smarter dungaree sets that will look wonderful at any family gathering. 

Instil a love of learning from an early age by buying a child a book to read. Any book counts! It can be a series of books based on their favourite TV characters. It can be fabric books to improve motor skills and dexterity. Or, it can be a sticker book packed with activities to keep them engaged during the holiday season. Whether you choose a classic book or a new kids title, that special book makes the ideal Christmas gift and will be treasured for years to come.

Four of the five gifts should be practical; a toy or piece of clothing the child will use repeatedly. But, Christmas is all about those special moments. So for the fifth gift, we encourage you to make a child’s Christmas spectacular by going all out on a special item. 


With a wealth of big toys to choose from, you may be stuck on picking the one gift that’s just right. To eliminate any worries, why not pick up a JoJo Maman Bebe gift card instead. Simply select a value (up to £200) and redeem either online or in store. Spend time with your children deciding the big gift they can pick. This way, the child can pick out something for them, and you’re buying within your set budget. We’ve put some of our popular gifts below that will definitely impress any child!

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